Amy-Rose Goulding - Julian Danger #createdunedin

by Insiders Dunedin

Who are you and what do you do?

Amy-Rose Goulding - designer and founder of Julian Danger 

Are you from Dunedin? If not when and why did you move here?

I'm originally from Nelson. After graduating from Otago I lived in Queenstown, Wellington and Nelson. My husband wanted to move back to Dunedin to complete his PHD, so we moved down a year ago.

Did you study? If so what?

I studied graphic design and film studies at Otago University, followed by pattern making at Otago Polytechnic.

When did you start your brand and why?

2009 - It was always something I wanted to do. It was a natural progression from design and manufacturing for a couple of retails stores in Queenstown.

Can you tell us a bit about what you create? And your latest collection, inspiration, materials etc?

Each season I create two full garment collections - classic label and mainline, and a leather shoe & bag collection. 

Julian Danger offers two distinct seasonal collections. While the brand’s fashion-focused ‘Mainline’ offers a fruity mixture of youthful, edgy, print-dominated pieces, while the more sophisticated ‘Classic Label’ sticks to offering a chic, timeless range, using mainly silks, wools and natural fibers. Together, and with the most recent addition of a seasonal leather shoe and bag collection, Julian Danger offers affordable, high-quality, high fashion across a wide age bracket.

The A/W16 collection ‘Honey’ a mature but sweet collection, in which the col­our palette and fabrics reflect the name. It consists of pastel pinks and blues, bold prints, luxurious knits and classic leathers.

What's the most exciting thing that's happened for your brand in the past year?

Launching Julian Danger footwear was super exciting - styles sold out in the first couple of weeks, which was amazing!

The overall growth in the brand over the last year has also been really positive and motivating.

Showing at NZFW for the first time this year was also very exciting for the brand. 

What do you enjoy most about living and working in Dunedin?

Dunedin is a great city. It’s an easy place to live and work. We have a great workroom set up in the CBD, and the art and fashion culture in Dunedin is inspiring.  I also love living so close to so many amazing beaches.

Post submitted by Amy Parsons-King

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