AS Colour began with a very simple idea, to make the best quality blank apparel for other people to print their ideas and designs on. The team at AS love to see talented and innovative people use our garments as their starting point. After some time a lot of people began wearing the label's products unprinted and they're ok with that too. AS Colour's constantly evolving range is now available from their George Street in Dunedin. AS garments are inspired by the kind of clothing the people behind the business like to wear combined with input from their friends and customers.
AS Colour is predominantly a wholesale business, however their first dedicated retail store opened in Mt Eden Auckland back in 2010 and now have five stores in New Zealand and three in Australia. The company made the decision to open a store in Dunedin after seeing a large number of online orders for AS Colour being shipped to Dunedin student flats. Plus they have a strong student following in their Auckland retail stores and felt this would translate well to a successful retail model in NZ’s most famous student town. So far the reception has been very good with a lot of people calling past to tell us how stoked they are that AS has come to town. Students and locals alike love the reasonable price points and basic unbranded styling.
The fit out of the new AS Colour Dunedin store is an extension of the design ethos they've been fine tuning over the last few years. The aesthetic is based on simplicity and functionality combined with creative use of neutral elements like wood and powder coated steel.
Attention has been paid to specific materials like the warmth of Polish Oak flooring, industrial style pallets, and handmade display cabinets. White wall racking has been stripped back to be as invisible as possible and the white theme continues with modular countertops and feature lighting.
350 George Street, Dunedin
Ph: 03 4773821